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Multiple Choice

What is the likely outcome of allowing every opportunity through the bid/no-bid decision?

Selective screening of opportunities is what the bid/no-bid decision is all about. When you allow every opportunity to proceed, your bid team has to invest time, people, and resources into a much larger set of proposals. That dilutes focus and stretch, so high-potential opportunities may not get the attention they deserve, while low-potential ones consume effort that could be used more profitably elsewhere. Because win rate is driven by the balance of winning deals and the effort you’re willing to invest, chasing everything prevents you from achieving the best possible balance. The outcome is that the optimum win rate is not realized. Costs tend to rise and proposal quality can suffer when resources are spread too thin, further undermining overall performance.

Selective screening of opportunities is what the bid/no-bid decision is all about. When you allow every opportunity to proceed, your bid team has to invest time, people, and resources into a much larger set of proposals. That dilutes focus and stretch, so high-potential opportunities may not get the attention they deserve, while low-potential ones consume effort that could be used more profitably elsewhere. Because win rate is driven by the balance of winning deals and the effort you’re willing to invest, chasing everything prevents you from achieving the best possible balance. The outcome is that the optimum win rate is not realized. Costs tend to rise and proposal quality can suffer when resources are spread too thin, further undermining overall performance.