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Multiple Choice

Which practice helps to maximize depth and value of content when interviewing subject matter experts?

Documenting exact experiences and including specific examples provides concrete, verifiable evidence of how an SME applies knowledge in real projects. When you capture real scenarios—the problem, the actions taken, the tools used, the context, the stakeholders involved, timelines, and measurable outcomes—you create a rich narrative that shows not just what they know, but how they apply it to achieve results. This depth makes the content credible and directly usable in a proposal, helping evaluators see how the SME would approach similar work, what outcomes to expect, and how risks were managed. Simply focusing on high-level concepts leaves gaps in applicability and credibility, while collecting many brief interviews often yields fragmented information that’s hard to stitch into a coherent story. Avoiding references or external validation further reduces trust in the claims. So, steer interviews toward specific instances and outcomes, probe for details, and document those exact experiences with clear, attributable examples.

Documenting exact experiences and including specific examples provides concrete, verifiable evidence of how an SME applies knowledge in real projects. When you capture real scenarios—the problem, the actions taken, the tools used, the context, the stakeholders involved, timelines, and measurable outcomes—you create a rich narrative that shows not just what they know, but how they apply it to achieve results. This depth makes the content credible and directly usable in a proposal, helping evaluators see how the SME would approach similar work, what outcomes to expect, and how risks were managed. Simply focusing on high-level concepts leaves gaps in applicability and credibility, while collecting many brief interviews often yields fragmented information that’s hard to stitch into a coherent story. Avoiding references or external validation further reduces trust in the claims. So, steer interviews toward specific instances and outcomes, probe for details, and document those exact experiences with clear, attributable examples.