Which statement about using graphics in proposals is true?

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Multiple Choice

Which statement about using graphics in proposals is true?

Graphics in proposals should support the narrative and highlight key points. They clarify complex ideas, show relationships, and present data in a way that readers can grasp quickly. In a typical proposal, executives often skim for the big picture, so a well-chosen graphic—a simple chart showing ROI, a process flow, or a comparison table—can convey the main message at a glance and reinforce the narrative you’re making. Graphics must be purposeful and pay off in clarity: they should be simple and legible, properly labeled, and directly tied to the text they accompany. They should be integrated with the narrative, including captions and references to the sections they support, and based on accurate data from credible sources. They should not be decorative elements or used to replace written content, and they should not be unnecessarily complex just to look impressive. Use the simplest form that communicates the point and that strengthens the argument you’re making. When done this way, graphics boost understanding and persuasiveness.

Graphics in proposals should support the narrative and highlight key points. They clarify complex ideas, show relationships, and present data in a way that readers can grasp quickly. In a typical proposal, executives often skim for the big picture, so a well-chosen graphic—a simple chart showing ROI, a process flow, or a comparison table—can convey the main message at a glance and reinforce the narrative you’re making.

Graphics must be purposeful and pay off in clarity: they should be simple and legible, properly labeled, and directly tied to the text they accompany. They should be integrated with the narrative, including captions and references to the sections they support, and based on accurate data from credible sources. They should not be decorative elements or used to replace written content, and they should not be unnecessarily complex just to look impressive. Use the simplest form that communicates the point and that strengthens the argument you’re making. When done this way, graphics boost understanding and persuasiveness.

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